Grant Thornton國際組織的美國公司-Grant Thornton會計師事務所,在一項針對超過500名主管的調查中發現,大部份主管相信「企業責任計畫」對企業有正面影響,並有助於達成策略目標。
調查對象中僅25%認同企業責任會犧牲利潤,另外75%則相信企業責任能帶來利潤的增加。
因此,77%調查對象表示,他們預期企業責任行動將對接下來幾年的企業策略,產生重大影響。
他們也預期增加在環保計劃上的花費,其中50%更表示有意願提高社會責任支出的比例,另外45%向調查人員表示,經濟及政府的行動預期會帶來更多的資金。
調查對象認為稅收優惠、顧客支持及科技創新,是促使企業鉅額投資環境活動的主因。
此外,調查對象提到成功執行企業責任計畫,面臨的4大困難與3大優點。困難包括:焦點集中在每季盈餘或是短期目標、執行成本、投資報酬率的評估與量化及衝突的企業文化。優點則為:改善大眾觀點、促進客戶關係,以及吸引並留住人才。
A majority of executives believe that corporate responsibility programs can positively impact their business and help achieve strategic goals, finds a survey of more than 500 executives conducted by Grant Thornton LLP, the U.S. member firm of global accounting organization Grant Thornton International.
Only a quarter of survey respondents agreed that profits had to be sacrificed, while three quarters believed corporate responsibility could enhance profitability.
As a result, 77 percent said they expected corporate responsibility initiatives to have a major impact on their business strategies over the next several years.
The same 77 percent anticipate more spending on environmental programs, 50 percent expect greater allocation to social responsibility programs and 45 percent told questioners that economic/governance initiatives will see more funding.
Respondents felt that tax incentives, customer support, and innovative technologies were most likely to prompt companies to invest more heavily in environmental initiatives.
Respondents said the four greatest obstacles to successful execution of corporate responsibility programs are - focus on quarterly earnings or other short-term targets, cost of implementation, measuring and quantifying return on investment, and a non-supportive corporate culture.
The three greatest benefits of enacting corporate responsibility programs are - that it improves public opinion, improves customer relations and attracts and retains talent.
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