The global conservation organization WWF and The Coca-Cola Company today announced collaboration on a new worldwide initiative by the beverage giant to conserve water resources and replace the water used to produce its drinks.
The Coca-Cola Company has been the target of a vigorous campaign in India, where communities near some of its bottling plants complain that the beverage company depletes and pollutes their water supplies.
Today at the WWF annual conferece in Beijing, the company pledged to lead its global beverage operations, including those of its franchise bottlers, to replace the water used in the company's beverages and their production.
As part of the initiative, the company has committed US$20 million to WWF. With the funding, the nongovernmental organization will work to conserve seven freshwater river basins, support more efficient water management in Coca-Cola's operations and global supply chain, and reduce the company's carbon footprint.
In 2006, company and its franchised bottlers used some 290 billion liters of water for beverages and their production. Coca-Cola produces more than 100 brands of beverages, including Sprite, Barq, Dasani and Fanta.