民調:過半數美國選民關切環境議題 | 台灣環境資訊協會-環境資訊中心

民調:過半數美國選民關切環境議題

2007年12月03日
摘譯自2007年11月27日ENS美國,紐約報導;陳維婷編譯;莫聞審校

調查顯示,美國超過半數的合格選民重視能源價格與環境問題。(圖片來源:democrats.org)美國一項訪問了3萬名成年人的民意調查顯示,超過半數的合格選民重視能源價格與環境問題。受訪者表示,在即將進行的總統初選中,環保議題將會影響他們選票的去向,其中又以民主黨的支持選民最關切此類議題。

這項「環境洞悉」(Eco-Insight)民調是由一家名為Earthsense的市調公司舉辦,利用應用性目標行銷技術,了解民眾對全球及全國議題、候選人、環保產品、環境友善公司、購物傾向等所抱持的態度。調查應用技術整合了240個環境、公衛等不同的資料庫,提供社群或消費者群體的獨特背景資料。

該公司總裁柯波妲(Wendy Cobrda)表示,「這項調查技術是希望能更全面性了解客戶的意向,除了基本背景資料與生活型態等因素,還考慮了他們對於生活環境的態度與信念。」

民調結果發現,與其他議題相比,美國選民面對環境問題的態度有更為顯著的政黨差異性。中間選民與民主黨支持者對環境最為重視,相較之下,環境問題對共和黨支持者重要性較低。

2008年11月的美國總統大選逐漸逼近,跟過去的選舉相比,這次美國選民可能要面對更多環境問題相關的訊息。

Earthsense公司合作夥伴之一的Direct Group,也宣佈發展自己的選民調查系統,根據全國註冊與未註冊的選民資料庫,並整合Earthsense此次的調查結果,提供一系列直效行銷服務。Direct Group的資料庫行銷部副主任帕爾瑪(Ken Palma)認為,「各個政黨、行動小組、杯葛組織與非營利團體都會樂意見到環保目標行銷的潛力。」 

Survey Finds Likely Voters Thinking Green
SYRACUSE, New York, November 27, 2007 (ENS)

A new public opinion poll of over 30,000 adults across the United States shows that energy prices and the environment are important to more than half of likely voters surveyed. These respondents said green issues will impact their votes in the upcoming presidential primaries. The issues are of strongest interest to Democrats the survey found.

The Eco-Insights Survey by a new applied target marketing company, Earthsense, profiles attitudes about global and national issues, candidates, green products, eco-friendly companies and purchase intent.
The Earthsense survey offers technology that integrates over 240 environmental, health and other databases to provide unique profiles of communities and consumer segments as background information.

Earthsense CEO and founder Wendy Cobrda says, " The idea is to understand as much as you possibly can about your customers and prospects - not just by demographics or lifestyle - but more holistically by also looking at their attitudes and beliefs and the environment in which they live."

More so than most other issues, the environment is politicized across party lines, the Earthsense survey found. Swing voters place a level of importance on the issue similar to that of registered Democrats whose voting intentions are firmer. The importance of the issue for Republican voters lags by comparison.
American voters are likely to be targeted with more environmental messages during the run-up to the November 2008 elections than in previous elections.

Direct Group, one of Earthsense's other partners, is launching its own Voter Insight Solutions, a suite of direct marketing services based on a new national database of registered and unregistered voters, synthesized with data from Earthsense's attitudinal study.  Ken Palma, vice-president of database marketing at Direct Group says, " Political parties, action committees, lobbyist organizations and non-profit groups all will be enthusiastic about the potential of green targeting."

全文及圖片詳見 ENS