為了慶祝世界地球日，20日當天在美國國家廣場的慶典上發起了「綠色世代」活動，在美國各地推廣可再生能源、環保工作和新能源經濟的概念。在烈燄紅唇合唱團、moe.、灰狼一族和其他歌手的音樂陪伴下，這項免費的慶典也是全美週末世界地球日最盛大的一項活動，在華盛頓特區、紐約、波士頓、亞特蘭大、芝加哥、丹佛、奧斯丁、洛杉磯、舊金山和西雅圖也都有類似的志工服務和音樂活動。
2008年總計約有超過20萬人參與青蘋果音樂節，而嚮應這項活動的城市在今年從8個增加到10個，並以環保義工主張為宣導重點，呼應歐巴馬政府的「號召方案」。
世界地球日的前一個週末，在全國公園、海灘、學校和森林所發動的青蘋果志工計劃，主要重點放在氣候變遷解決方案，例如植樹、改善能源效能、水資源保護、都市花園和森林復育等等。
地球日宣導標語「綠色世代」（The Green Generation）取自於「最偉大的世代」（The Greatest Generation），原指那些經歷過第二次世界大戰，並啟發後續重要社會變革的世代。所有參與解決氣候變遷或全球水源、糧食危機等嚴重環境問題的個人和企業，都可說是綠色世代的成員。
由美國綠標籤（Green Seal）和美國消費調查機構EnviroMedia Social Marketing委託民意研究公司所進行的民意調查顯示，在環境友善產品這項要求上，世代之間已沒有隔閡。
這項利用電話隨機抽樣訪問1000名民眾的調查結果在2月正式公佈。民調結果顯示，82%的受訪人在經濟低迷時期仍舊購買環保產品，其中有半數的受訪者所購買的綠色商品與經濟衰退前一樣多，19%則是比經濟衰退前購買了更多綠色商品，14%則是已逐漸減少購買環保類的商品。
綠標籤的調查顯示，注重環保的民眾的確會尋找簡化包裝的產品(60%)、購買環保清潔用品(58%)和綠色個人保養產品(31%)。
綠標籤總裁兼任執行長的韋斯曼博士表示：「這項研究指出消費者已養成購買綠色商品的習慣，僅次於參與資源回收行動，這樣的消費需求對製造商而言，也是生產更多真正環保商品的信號。」
Sunday's 2009 Earth Day celebration on the National Mall launched The Green Generation campaign - a nationwide effort to encourage renewable energy, green jobs and a new green economy. With music by the Flaming Lips, moe., Los Lobos and others, the free event was the flagship in a coordinated country-wide Earth Day Weekend of environmental volunteer actions and music in DC, New York, Boston, Atlanta, Chicago, Denver, Austin, Los Angeles, San Francisco and Seattle.
Attended by over 200,000 last year, the Green Apple-Earth Day Festival has grown from eight cities to 10 cities in 2009 and emphasizes environmental volunteerism in solidarity with the new administration's "call to service."
Across the U.S. on Earth Day Weekend, Green Apple volunteer projects in parks, beaches, schools and forests, focused on climate change solutions like tree planting, energy efficiency retrofits, water protection, urban gardens and forest restoration.
The campaign takes its name from The Greatest Generation who confronted the challenge of World War II and inspired the major social changes that followed.
The Green Generation counts as members all individuals and corporations that are engaged in activities to solve urgent environmental issues such as climate change and the world's water and food crises.
The generation gap is closing, according to a public opinion study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corporation about products that claim to be environmentally friendly. Results of the survey of 1,000 people conducted by telephone in a random-digit-dial sample were released in February.
The poll shows that overall, 82 percent of respondents are buying green despite the economic downturn. Half of the respondents said they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer green products.
Green-minded people do look for minimally packaged goods (60%), buy green cleaning products, (58%) and buy green personal-care products (31%), the Green Seal survey shows.
"This research suggests that consumers are buying green products second only to participating in recycling," said Arthur Weissman, PhD, Green Seal's president and chief executive. "This increased consumer demand sends a signal to manufacturers to produce products that are truly green."
作者
In my healing journey and learning to attain the breath awareness, I become aware of the reality that all the creatures of the world are breathing the same breath. Take action, here and now. From my physical being to the every corner of this out of balance's planet.
