行銷台灣!國家公園生態多元獨特 國際頻道發光 | 環境資訊中心

行銷台灣!國家公園生態多元獨特 國際頻道發光

2008年09月17日
本報2008年9月18日台北訊

台灣國家公園短片導覽主角Leslie Barnett 在玉山頂(照片提供:營建署)台灣的物種豐富多元,國家地理頻道介此推出四支國際形象短片,並以國、英、日、韓等四種語言,自昨(16)日起,於亞洲、紐澳、歐洲、非洲等120餘個國家的國家地理頻道上播放,除了將台灣國家公園之美行銷全世界,全球觀眾將再度驚豔台灣國家公園所擁有的世界級瑰寶,與其所扮演的全球生物多樣性重要生態地位。

擁有7座國家公園的台灣,佔台灣國土面積的十分之一,各自從高山到海洋、從植物到動物、熱帶到寒帶的生物多樣面貌,是國家自然與文化襲產的象徵。這次藉由與國家地理頻道,推出「森林篇」、「高山篇」、「文化篇」、「海洋篇」等四支短片,凸顯台灣國家公園的獨特性,也從全球關注的生態保育議題上,提升台灣的國際形象。

   台灣國家公園短片  雪霸國家公園拍攝織布舞;圖片提供:內政部營建署  

系列短片由一位熟悉台灣、並熱愛探險及生態旅遊的外國主角串場導覽。Leslie Barnet南非來台5年,目前在學校擔任英文及地理老師。短片中,Leslie將他所走過、看到、聽到及驚豔的台灣國家公園之美,以寫明信片方式,與朋友享這份感動。Leslie表示,面積不大的台灣,竟然擁有如此豐富多樣的自然資源,是所有喜愛從事戶外或生態旅遊者的天堂。印象最深刻的是在一天內,就可以穿越熱帶、亞熱帶、溫帶到寒帶等不同生態環境,他走遍多個國家,這種經驗絕無僅有,台灣真是令人Amazing!

營建署署長葉世文則強調,秉持「生態永續 全球接軌」政策理念,希望能透過國家地理頻道具全球觀點的說故事手法,與短片拍攝創意,凸顯台灣國家公園的生物多樣性之獨特形象,並邀請國際生態旅遊愛好者,造訪台灣國家公園,同時也從全球關注的生態保育議題上,提升台灣的國際形象。

Sustaining Eco-life, Connecting the Globe Exploring Taiwan’s National Parks on NGC
Press release by CPAMI & NGC

National Parks stand for a symbol of natural and cultural legacies. In Taiwan, there are seven national parks occupying 10 percent of the island's total territory. These seven national parks represent a variety of landscapes, ecological environment and cultural resources, that have gained global reputation. This is the first time that the Construction and Planning Agency, Ministry of the Interior (CPAMI) collaborates with NGC to shoot a short-form series of "Taiwan National Parks – the window of world biodiversity." Through NGC's unique story-telling techniques, these four vignettes showcase Taiwan's precious national and cultural resources to the international audience. The four-themed vignettes have multi-language versions, including Chinese, English, Japanese and Korean. Starting from September 2008, these four vignettes will broadcast on NGC to a worldwide audience in over 120 countries, spanning Asia, Australia, New Zealand, Europe and Africa.

The vignettes consist of four themes – 'Forest,' 'Mountain,' 'Culture,' and 'Ocean,' displaying thriving forests, majestic mountain scenery, thriving ocean ecology and native aboriginal culture. NGC invites global audiences to appreciate the eco-beauty of Taiwan's National Parks through captivating images and compelling story-telling creativeness. NGC also invites eco- travelers worldwide to visit Taiwan's national parks.

CPAMI follows the guideline 'Sustaining Eco-life, Connecting the Globe' to present Taiwan's National Parks to the world. Combined with NGC media resources and filming originality, each 45-second vignette highlights the unique imagery of Taiwan’s National Parks in various dimensions. The vignettes demonstrate the abundant biodiversity within the Parks by an expert narrator who loves Taiwan, adventure and eco travelling. The narrator shares the touching moments with his friends through postcards and first-person narrative describing what he sees and feels within the Parks.

Yeh, Shih-Wen, Director General of CPAMI emphasizes that while global warming is a serious concern, the operational accomplishments of Taiwan’s National Parks are worthwhile to share with other countries as examples of our efforts on global ecological preservation. Those accomplishments compose the core of the four vignettes, i.e., 'Taiwan National Parks – the window of world biodiversity.' In the seven parks, biodiversity spreads from mountains to oceans, from plants to animals, from the tropical zone to the frigid zone. The vignettes aim to highlight the uniqueness of Taiwan's National Parks as well as address the issue of ecological preservation in order to feature the unique imagery of Taiwan.

Yvonne Tay, Vice President of Advertising Sales & Partnerships of National Geographic Channel Asia, says "This year is the 10th anniversary of NGC launched in Asia. NGC is distinguished in excellent program planning and production. Over the past decade, our outstanding documentary-making skills and compelling story-telling techniques, have presented character-driven stories and captivating images, opening a window to the world for the global audience. The cooperation between NGC and CPAMI follows the format of our partnership with the Government Information Office. Last year NGC shot three national image vignettes commissioned by the Government Information Office. This year NGC produced the series 'Taiwan National Parks – the window of world biodiversity.' The four vignettes will be broadcasted on the expansive network platform of NGC for the purpose of international awareness."

The vignette's character, Leslie Barnett, who came from South Africa five years ago, now works as an English and geography teacher. Leslie Barnett loves to explore the forests and mountains in Taiwan. He’s impressed that the small island has such a variety of abundant natural resources. He describes Taiwan as a heaven for those who love outdoor activities and eco-travel. By taking part in the vignette productions, Leslie got a chance to visit a couple of national parks where he has never been before, leaving him with beautiful lasting memories. Leslie passes through the tropical, subtropical, temperate and frigid zones and enjoys each eco-environment all in ONE day. "The experience is rare! Taiwan is amazing!" Leslie says.

From September, the four-themed films 'Forest,' 'Mountain,' 'Culture' and 'Ocean' will be broadcasted in Chinese, English, Japanese and Korean in more than 120 countries. The world-class treasures of Taiwan’s National Parks and Taiwan’s importance in world biodiversity will be truly eye-opening to the global audience.