針對象牙交易這個複雜議題，eBay曾諮詢世界自然基金會（WWF）、國際動物福利基金會（IFAW）、美國人道協會（the Humane Society of the United States）、美國漁業暨野生動物局（the U.S. Fish and Wildlife Service）等機構。e-Bay聘請的部落客布瑞沃海（Richard Brewer-Hay）諮詢相關單位之後，10月20日在官方部落格寫下一則公告：「審查小組的結論是，我們就是不能保證列在eBay網站上待售的象牙是否遵從複雜的象牙買賣管理規約，因此，為了要保護我們的買家與賣家以及瀕臨滅絕的動物，eBay決定要訂定全球性禁止所有種類象牙買賣的規範。」
這份報告名為「以敲鍵進行殺戮：網際網路非法野生動物交易調查（Killing with Keystrokes: An Investigation of the Illegal Wildlife Trade on the World Wide Web）」，其中顯示，所有瀕危物種的野生動物產品有超過70%是在美國的網站上登錄買賣，其次是英國及中國，其所佔交易比例遠小於美國。
The top online auction site, eBay, has announced that it will no longer allow the trading of ivory on its websites as of January 1, 2009.
In reviewing the complex issue of ivory trading, eBay consulted with the World Wildlife Fund, the International Fund for Animal Welfare, the Humane Society of the United States, and the U.S. Fish and Wildlife Service.
In a post on the eBay Ink blogsite Monday, Richard Brewer-Hay wrote that following these consultations, "The team concluded that we simply can’t ensure that ivory listed for sale on eBay is in compliance with the complex regulations that govern its sale. So, to protect our buyers and sellers, as well as animals in danger of extinction, eBay has decided to institute a global ban on the sale of all types of ivory."
eBay Inc. senior regulatory counsel Jack Christin explained that the company already has regulations in place for the sale of ivory and will now be broadening them to ban ivory sales. "Due to the unique nature of eBay's global online marketplace and the growing complexity of the rules and regulations surrounding the sale of legal ivory, we will be moving from a ban on cross-border sales to rolling out a complete ban of the sale of ivory on eBay," he said.
"This policy is actually consistent with our general approach to the sale of items made from parts of animals - items made from a part of an endangered or protected species cannot be sold on eBay," Cristin said. "Since a vast majority of ivory items are made from African and Asian elephants that are endangered or protected, we think this is the right approach to take for our community."
Wildlife conservationists around the world are celebrating the decision as a major victory.
eBay's new policy was announced just hours before the release of the latest investigative report from the International Fund for Animal Welfare showing Internet trade in wildlife poses an immediate threat to the survival of elephants and many other endangered species. Every year, more than 20,000 elephants are illegally slaughtered in Africa and Asia to meet demand for ivory products.
IFAW reported the results of a six-week investigation that tracked more than 7,000 wildlife product listings on 183 websites in 11 countries. It singled out eBay as the largest contributor to the problem, responsible for almost two-thirds of the online trade in wildlife products worldwide.
IFAW's report, "Killing with Keystrokes: An Investigation of the Illegal Wildlife Trade on the World Wide Web," shows that more than 70 percent of all endangered species products listed for sale on the Internet occur in the United States, with the next two leading countries, the United Kingdom and China, accounting for a much smaller percentage of the trade.
Over 4,000 elephant ivory listings were uncovered during the investigation, with most of the sales taking place on eBay's U.S. site. In one transaction, a user purchased a pair of elephant tusks off eBay for more than $21,000.
Of all product listings tracked by the report, 73 percent were elephant ivory, exotic birds accounted for nearly 20 percent and primates, big cats and other animals made up the rest.