Today in New York, renowned primatologist Dr. Jane Goodall introduced a new fair trade coffee that she hopes will help to preserve the habitat of chimpanzees in Gombe National Park, Tanzania.
Dr. Goodall led a tasting of Gombe Reserve, a new coffee developed by Green Mountain Coffee Roasters in cooperation with the Jane Goodall Institute.
Those who purchase this high-quality coffee are supporting cultivation of a sustainable, chimpanzee-friendly crop grown by farmers in the impoverished Kigoma region of western Tanzania.
The coffee is shade-grown so trees are not felled to plant coffee bushes. Because chimpanzees are not fond of coffee beans, they leave the fields alone, and human-wildlife conflict is avoided.
Traditionally, coffee from the Kigoma region was sold at auction and blended with coffees from other, better-known regions. But now, by connecting the 2,700 small-scale farmers in Kigoma's Kalinzi Cooperative with new markets and introducing new quality control and production methods, Jane Goodall Institute and Green Mountain Coffee Roasters are helping the farmers to boost their income and coffee production.
This gives farmers an incentive to work with the Institute in the future to set aside land for the chimpanzees.